UK Bans Gucci Campaign Due to “Unhealthily Thin” Model

UK’s Advertising Standards Authority has banned Gucci’s Cruise 2016 campaign due to featuring a an “unhealthily thin” and “gaunt” model. The image in question was taken from a video still that appeared on and is now banned from being used for further advertising.

The ASA report states: “Her pose elongated her torso and accentuated her waist so that it appeared to be very small. We also considered that her sombre facial expression and dark make up, particularly around her eyes, made her face look gaunt,”

Gucci clapped back with:  “nowhere in the ads were any models’ ‘bones’ visible, their makeup was natural rather than heavy […], lighting was uniform and warm to ensure there were no hollows caused by shadows and their clothes were not revealing.”

Watch the video featuring the models look below, is ASA too strict or is this actually crossing unhealthy lines.

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