They didn’t go with the jeans under the dress look for whatever reason. But they did pull what seems inspiration from some iconic mid 2000’s looks that have been circulating back into style. A la Mean Girls, mall looks from 2005 etc. A quick journey from cringe to fun has taken over and Heaven by Marc Jacobs and Blumarine are tapping into that. The campaign is captured by one of my favorite creatives Petra Collins with styling by Lotta Volkova. Cool girl takeover for sure. But will they come out with a flip phone? To slam and/or throw?
-
-
Blumarine’s Spring 2023 Campaign ft. Sijia Kang and Yoon Young
fan favorite Petra Collins known for her modern whimsy aesthetic captures an underwater and mermaid finned shoot for Bluemarines’s Spring/Summer 2023 Campaign. It’s as if A24 had a coming of age mermaid flick, but make it fashion., and the mermaids might kill you, stylishly. Starring models Sija Kang and Yoon Young. See the Blumarine Campaign shoot below:
-
Blumarine S/S 2021 Campaign ft. Mariacarla Bosconon & Sokhna Niane
Models Mariacarla Bosconon & Sokhna Niane team up for the Spring/Summer 2021 campaign for Blumarine. Embracing the revival of spring pastels in florals as well as a new creative direcror creative director Nicola Brognano. All captured by fashion photographer Harley Weir. See the Blumarine SS 2021 campaign below: FASHION LABEL : Blumarine MODEL : Mariacarla Boscono PHOTOGRAPHER : Harley Weir
-
Blumarine Ready To Wear S/S 2016 MFW
Delicate floor length gowns. Translucent sheer fabrics decorated with floral embellishments. See the Blumarine Ready To Wear S/S 2016 collection presented at MFW below:
-
Blumarine Ready to Wear F/W 2015 MFW
Sporadic glamour with an ongoing theme of natures beauty. Raw and filled with chic shapes and ideas. See the eclectic Blumarine collection for MFW below:
