Fast fashion company H&M has made a lot of buzz with their unique collaborations with luxury designers, from Balmain, Kenzo, Mason Margiela, Versace and more. This year they have announced the new collaboration with ERDEM, releasing a fashion teaser trailer directed by award-winning director Baz Lurhman. A release date of November second has been placed on the collection. Erdem a publié une déclaration disant: «Je suis si heureux de collaborer avec H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Lurhmann, one of the most important storytellers of our time.”