• CULTURE,  FASHION

    H&M Announced their Latest Designer Collaboration (Video)

    Fast fashion company H&M has made a lot of buzz with their unique collaborations with luxury designers, from Balmain, Kenzo, Mason Margiela, Versace and more. This year they have announced the new collaboration with ERDEM, releasing a fashion teaser trailer directed by award-winning director Baz Lurhman. A release date of November second has been placed on the collection. Erdem released a statement saying “I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Lurhmann, one of the most important storytellers of our time.”

  • FASHION

    Winona Ryder by Drew Jarrett

    A somber chic editorial featuring actress Winona Ryder posing in pieces from Prada, Erdem, Alexander McQueen, Elie Saab and more. Captured by fashion photographer Drew Jarrett with styling by Simon Robins. See the series featured in the July 2016 issue of The Edit below:

  • Erdem Ready to Wear F/W 2015 LFW
    FASHION,  Runway

    Erdem Ready to Wear F/W 2015 LFW

    The core being floral designs, the experimental side of this collection being the use of different contrasting fabric choices. For example a leather like material cut to emulate lace, fabric that bleeds into a different fabrics. See the Erdem collection for LFW below:

  • Erdem S/S 2015 LFW
    FASHION,  Runway

    Erdem S/S 2015 LFW

    A beautifully chic greenhouse adventure. From references to greenhouse architecture, birds, greenery, blooming flowers etc. The most striking pieces would have to be the full feathered dresses and the tiny blooming flower covered dresses.  Intricate and well thought out. loves it.