GQ China’s June issue, “Heat Stroke 🔥,” captures the sweltering heatwave in Beijing, where temperatures soar to 37°C. This high-temperature red alert sets the stage for a vibrant, sun-soaked menswear editorial that blends playful style with the quintessential summer activity: sun tanning.
Sizzling Summer Styles
Photographed by WinTam, the editorial features models Kim, Ye Hao, Yu Hang, and Ho Jun lounging under the blazing sun, their outfits reflecting the carefree, spirited essence of the season. Editor and image curator Gao Ding ensures each shot exudes a sense of playful boredom, with models striking poses that highlight both the fashion and the oppressive heat.
Tan Lines and Playful Vibes
The focus on sun tanning and tan lines brings a nostalgic summer vibe to the shoot. Models are captured in a range of outfits that showcase their sun-kissed skin and playful tan lines. The styling emphasizes light, breathable fabrics and vibrant colors that pop against their bronzed bodies, evoking the ultimate summer aesthetic.
Behind the Scenes
The creative team behind this sizzling editorial includes makeup artist Lucas and hairstylist Tao Liu, who crafted looks that complement the models’ natural, sunlit beauty. Art direction by Grade 2 and Lei Min, with assistance from Jiang Mi, ensures a cohesive and visually stunning presentation. Fashion assistants Yiyi and Coco, along with photography assistants Li Zhenxi and Song Luanyi (WINZIMAGE), played crucial roles in bringing this hot-weather story to life.
Credits
- Photograph: WinTam
- Editor & Image: Gao Ding
- Makeup: Lucas
- Hairstyle: Tao Liu
- Art: Grade 2 & Lei Min
- Art Assistant: Jiang Mi
- Models: Kim, Ye Hao, Yu Hang, Ho Jun
- Fashion Assistant: Yiyi, Coco
- Photography Assistant: Li Zhenxi, Song Luanyi (WINZIMAGE)
