Zendaya Revives Nostalgia in Louis Vuitton x Takashi Murakami 2025 Collection

Two decades after Takashi Murakami’s neon-hued motifs first transformed Louis Vuitton’s Monogram, Zendaya takes center stage as the face of the 2025 re-edition campaign. The collaboration celebrates a cultural moment that defined early 2000s fashion, blending nostalgia with fresh, modern creativity.

The collection, which arrives in two drops—January and March 2025—features over 200 pieces, from classic carryalls like the Speedy and Keepall to sneakers, fragrances, and even skateboards. Murakami’s iconic Monogram Multicolore, now reimagined with 33 vivid tones on black or white, is paired with beloved motifs like the Superflat Panda and Cherry Blossom patterns. It’s a vibrant fusion of heritage and innovation, paying homage to the original designs while embracing Louis Vuitton’s forward-thinking ethos.

To mark the launch, Louis Vuitton has planned global pop-ups in cities like New York, Tokyo, and Milan. These immersive experiences include café-style installations, Tamagotchi-inspired vending machines, and even re-mastered screenings of Murakami’s “Superflat Monogram” shorts. In Shanghai, fans can explore a trio of spaces dedicated to retail, dining, and cinema, all adorned with Murakami’s joyful, cartoonish aesthetic.

The campaign, shot by Inez & Vinoodh, captures Zendaya’s effortless charm as she embodies the playful energy of Murakami’s designs. As a Louis Vuitton House Ambassador, Zendaya bridges generations, linking her childhood fascination with the original collection to her current status as a fashion icon.

This re-edition not only invites fans to rediscover a pivotal moment in fashion history but also celebrates Louis Vuitton’s commitment to sustainability by offering free repairs for original Murakami pieces. With Pharrell Williams revitalizing menswear and Zendaya leading this campaign, the collection reflects Louis Vuitton’s ability to honor its past while looking boldly toward the future.