Photography by Mert Alas
Michael Kors has always designed with a jet-set spirit in mind—sharp tailoring for city life, breezy pieces for the beach, and a wardrobe that travels seamlessly between both. For his latest campaign, the designer takes that ethos to Ibiza, where British musician and actress Suki Waterhouse steps into the spotlight, embodying the brand’s effortless sophistication against the island’s lush, sun-drenched backdrop.
Captured through the lens of Mert Alas, the campaign channels Ibiza’s blend of bohemian charm and sleek modernity. Waterhouse, who spent the past year making waves with her ethereal, retro-inflected tour wardrobe in support of Memoir of a Sparklemuffin, brings her signature style to Kors’ Spring 2025 collection. Light, textured fabrics, crisp white tailoring, and gleaming gold accents define the lineup—ideal for a getaway where a poolside afternoon can turn into an evening of dancing under the stars.
“Ibiza is the perfect destination—it has charm, character, great beaches, and this wonderful mix of hippie boho and modern glamour,” Kors says of the campaign’s setting. “And I’m beyond excited about our cast this season. Suki is the epitome of a multi-hyphenate—a singer, writer, performer, and actress with incredible personal style.”
Waterhouse isn’t alone in the campaign. Actor and producer Logan Lerman also joins, posing in the iconic Montesol Experimental Hotel, a boutique stay with a nearly 100-year history of hosting cultural icons, from Princess Caroline of Monaco to members of Pink Floyd.
The campaign also launches Hotel Stories, a new content series from Michael Kors spotlighting boutique hotels around the world. The initiative pairs fashion with travel, offering a glimpse into the local culture of each destination through features on artisans, makers, and creatives.
For Waterhouse, the collaboration felt natural. “I’ve always loved Michael Kors—especially their coats. But beyond that, they design pieces that make you feel beautiful without overcomplicating things,” she shares. The shoot itself had a serendipitous twist: “Mert and I actually shot in a house I’d stayed in before with him. It’s rare to shoot a campaign where it’s like, ‘Okay, we’re all going to Ibiza together for a few days.’”
She even found a moment to unwind before stepping in front of the camera. “I might have fibbed a little and said I needed to arrive early for fittings,” she laughs. “Really, I just wanted a day to lay in the sun.”
With its luminous imagery and a wardrobe built for movement, adventure, and style, the Michael Kors Spring 2025 campaign captures the essence of a perfect escape.
