Robert Irwin, the 21-year-old son of the late Steve Irwin, has taken a step into the fashion world by starring in a daring new campaign for Australian underwear brand Bonds. Known for his dedication to wildlife conservation, Irwin’s collaboration with Bonds showcases a different side of him, blending his comfort with nature and a newfound modeling prowess.
In the “Made for Down Under” campaign, Irwin poses confidently in various styles of Bonds underwear, accompanied by some of Australia’s most iconic reptiles. The campaign aims to highlight the brand’s expansion into the U.S. market, with Irwin’s adventurous spirit perfectly embodying the campaign’s ethos. He expressed enthusiasm for the project, stating, “I was super excited to embark on this new experience with Bonds. It’s all about stepping out of your comfort zone.”
The photoshoot features Irwin interacting seamlessly with wildlife, including snakes and lizards, reflecting his lifelong connection to Australia’s fauna. This unique approach not only emphasizes the brand’s Australian heritage but also Irwin’s ability to merge his two worlds. He noted, “Bringing my two worlds together was an incredible experience. It felt natural to incorporate wildlife into the shoot.” InStyle
The campaign has garnered significant attention on social media, with fans expressing admiration for Irwin’s new role.Comments ranged from surprise to support, highlighting his evolving public image. Irwin remains grounded, focusing on his conservation efforts while embracing new opportunities. He shared with People magazine, “As long as it means my message—not just for wildlife conservation, but for positivity—is being heard, then that’s all good.”
