Neiman Marcus’s September Book 2014 comes alive in a striking editorial photographed by Ruven Afanador. The series features model Liya Kebede navigating a space that feels simultaneously urban and fantastical. The setting is a concrete-enclosed room, its harsh structure softened by wild decorative elements including feathers, earthy tones, and intricate face paint. The visual effect is an immersive interpretation of the concept of a concrete jungle, where industrial surfaces meet untamed, organic embellishments.
The styling of Kebede balances drama with approachability. Feathers and face paint are layered with elegant textures and neutral tones, creating a look that is both otherworldly and wearable. Each frame feels intentional, emphasizing the interplay between structure and movement, roughness and luxury. The editorial does not simply showcase clothing; it tells a story, placing fashion within a narrative of adventure and imagination.
Products are seamlessly integrated into the scenes, from footwear and handbags to accessories, ensuring the editorial functions both as art and as a catalog. The editorial demonstrates how commercial photography can maintain a sense of storytelling and aesthetic sophistication while highlighting the brand’s offerings. Kebede’s presence anchors each image, her poise and expressive gaze bringing the concept to life.
Afandor’s photography plays with shadow, texture, and composition, drawing attention to both the model and the setting without letting one overpower the other. The result is a visually rich and layered editorial that combines narrative, art direction, and commercial sensibility. The September Book 2014 successfully merges high fashion with creative conceptual styling, offering a unique perspective on luxury retail storytelling.
Credits
Photographer: Ruven Afanador
Model: Liya Kebede
Publication: Neiman Marcus September Book 2014
