Punk Goes Pre-Fall
Prada dives into a 60’s inspired punk aesthetic for its Pre-Fall 2015 campaign. Plaid dominates the visuals, layered and styled with a rebellious attitude that feels both nostalgic and modern. The campaign balances edgy youthfulness with Prada’s signature luxury polish.
Cast and Styling
The campaign features a strong lineup of models including Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones, Johannes Spaas, Natalie Westling, Finnlay Davis, Julia Nobis, and Tim Schuhmacher. Each model embodies the punk spirit while maintaining a refined, high-fashion presence. Styling by Olivier Rizzo pairs classic punk motifs with Prada’s couture sensibility, creating a visual tension that works perfectly on camera.
Hair and Makeup
Guido Palau’s hair styling adds texture and effortless messiness to the looks. The slightly undone hair emphasizes the youthful rebellion of the campaign while complementing the structured plaid designs. Makeup is kept minimal, letting the clothing and attitude remain the focus.
Photography by Steven Meisel
Captured by Steven Meisel, the images feel bold and cinematic. He frames the models in dynamic poses that enhance the punk energy of the campaign. Every shot feels intentional, from playful gestures to strong stares, giving each image a story within the larger collection.
Why It Works
Prada’s Pre-Fall 2015 campaign succeeds in making 60’s punk feel fresh and relevant. Plaid, attitude, and careful styling combine with Meisel’s precise photography to create images that are rebellious, youthful, and undeniably luxurious.
Final Impression
The Prada Pre-Fall 2015 campaign turns punk into a high-fashion narrative. It is raw yet polished, chaotic yet curated, and wholly Prada.
Credits
Ad Campaign: Prada Pre-Fall 2015
Models: Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones, Johannes Spaas, Natalie Westling, Finnlay Davis, Julia Nobis, Tim Schuhmacher
Photographer: Steven Meisel
Fashion Editor: Olivier Rizzo
Hair: Guido Palau
Category: Advertising / Fashion Campaign
Ad Campaign: Prada Pre-Fall 2015
Model: Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones, Johannes Spaas, Natalie Westling, Finnlay Davis, Julia Nobis, Tim Schuhmacher
Photographer: Steven Meisel
Fashion Editor: Olivier Rizzo
Hair: Guido Palau
