Seventies Playfulness, Eighties Nerve
This W Magazine editorial finds its rhythm somewhere between the late seventies and early eighties, where fashion loosened up, color had confidence, and personality mattered as much as polish. Jourdan Dunn steps into that space with ease, photographed by Alasdair McLellan for the June July 2015 issue. The result feels simple, funky, and joyfully self aware.
Nothing here feels heavy. Everything feels intentional.
A Retro Mood That Knows How to Have Fun
The references are clear but never literal. You feel the era in the silhouettes, the proportions, and the attitude rather than through costume. The clothes nod to that moment when fashion became playful again, when dressing up came with humor and a bit of swagger.
There is an ease to the styling that keeps the nostalgia fresh. The looks feel lived in, not archived. They suggest movement, music, and personality rather than strict reverence for the past.
It feels like fashion remembering how to smile.
Jourdan Dunn, Fully in Her Element
Jourdan Dunn carries the editorial with confidence and charm. Her presence is relaxed but commanding, playful without being precious. She understands how to lean into the clothes without letting them overpower her.
There is joy in the way she moves through the frame. You sense her comfort with color, shape, and expression. Nothing feels forced. She lets the energy of the era flow naturally through her posture and gaze.
That ease is magnetic.
Styling That Embraces Personality
Styled by Edward Enninful, the looks strike a perfect balance between clean and expressive. Designer pieces are styled with a light touch, allowing individuality to shine through.
The clothing feels bold but approachable. Nothing is over layered. Nothing is overly precious. Each outfit feels like it was chosen for movement and attitude rather than perfection.
This is styling that understands character.
Beauty That Keeps It Real
Hair by Shon Hyungsun Ju stays natural and unfussy, reinforcing the editorial’s relaxed tone. The beauty choices feel supportive rather than transformative.
There is no attempt to sculpt or overdefine. The focus stays on expression, texture, and presence. That restraint allows Jourdan’s personality to lead.
McLellan’s Calm Confidence
Alasdair McLellan’s photography brings clarity and warmth to the series. The compositions feel open and honest, never crowding the subject. The camera observes with respect, letting moments unfold naturally.
There is a sense of trust in these images. Trust in the model. Trust in the clothes. Trust in simplicity.
That confidence elevates the entire story.
Why It Works
This editorial succeeds because it understands that retro inspiration works best when filtered through modern confidence. The clothes feel fun. The mood feels relaxed. The subject feels completely at home.
Nothing is trying to prove anything.
Final Take
Jourdan Dunn by Alasdair McLellan for W Magazine June July 2015 delivers a playful, personality driven take on late seventies and early eighties style. Funky, relaxed, and effortlessly cool, the editorial proves that fashion shines brightest when it leaves room for joy.
Credits
Publication: W Magazine
Issue: June / July 2015
Model: Jourdan Dunn
Photographer: Alasdair McLellan
Fashion Editor: Edward Enninful
Hair: Shon Hyungsun Ju
Category: Fashion Editorial
Magazine: W Magazine June July 2015
Model: Jourdan Dunn
Photographer: Alasdair McLellan
Fashion Editor: Edward Enninful
Hair: Shon Hyungsun Ju
