Overview
This editorial reads like the fantasy version of a summer you swear you once had or maybe just wanted badly enough that it feels real. Shot by Roe Ethridge for W Magazine June/July 2015, the story taps into a very specific 1970s glam getaway mood. Not the dusty, thrifted idea of the decade, but the glossy, indulgent version where everything is turned up just a little too high and nobody apologizes for it.
The Mood
There is an intentional excess running through the images. Floor length patterned maxi dresses sweep across the frame, dramatic and unapologetic. The styling leans gaudy in the best possible way, with oversized hair, bold makeup, and chunky eclectic jewelry that feels collected over years of fabulous living. It is indulgent, theatrical, and deeply self aware without winking at the viewer.
Edita Vilkeviciute
Edita Vilkeviciute carries this story effortlessly. She has that rare ability to look both untouchable and completely at home inside the clothes. Nothing feels forced or overly posed. She inhabits the world rather than performing for it. There is ease in her body language that keeps the editorial from tipping into parody, even when the styling goes big.
Styling and Beauty
Giovanna Battaglia’s fashion direction is bold and confident, leaning fully into drama without pulling back for safety. The hair by Yannick D’Is is large, glamorous, and intentionally unrestrained, while Mathias van Hooff’s makeup enhances the sense of luxury without flattening the personality of the looks. Everything works together to create a visual rhythm that feels lush and sun soaked.
Roe Ethridge’s Lens
Roe Ethridge’s photography grounds the fantasy. His images have a calm clarity that allows the excess to breathe. The compositions feel deliberate but relaxed, giving the editorial a lived in quality that keeps it from feeling like costume.
Final Thoughts
This story succeeds because it commits fully to its world. It is glamorous, dramatic, and slightly outrageous, but never hollow. It captures that intoxicating moment when fashion, fantasy, and attitude line up just right and let you believe, if only for a few pages, that this kind of summer is possible.
Magazine: W Magazine June/July 2015
Model: Edita Vilkeviciute
Photographer: Roe Ethridge
Fashion Editor: Giovanna Battaglia
Hair: Yannick D’Is
Make-up: Mathias van Hooff
