Saint Jacques F/W 2015 Campaign

Sharp, clean, and confidently modern. The Saint Jacques Fall Winter 2015 campaign delivered a chic visual story featuring model Annelot de Waal, photographed by Reno Mezger. Set against a sleek industrial backdrop, the shoot emphasized structure, clarity, and precision.

It was minimalism with edge.

Clean Lines, Strong Presence

Saint Jacques’ designs leaned into tailored silhouettes and refined cuts. Structured coats, streamlined separates, and crisp layering defined the collection. Nothing felt excessive. Every seam and fold served a purpose.

Annelot de Waal carried the looks with quiet authority. Her poised expressions and angular presence mirrored the collection’s architectural lines. The garments did not overpower her; they moved with her, reinforcing the campaign’s understated strength.

Industrial Meets Elegant

The modern industrial setting provided the perfect contrast. Concrete textures, metallic surfaces, and open space framed the clothing without distraction. The environment highlighted the sharp tailoring and muted palette, enhancing the collection’s contemporary appeal.

Reno Mezger’s photography maintained clarity and balance. Strong composition and clean lighting allowed the garments to remain the focus. The overall mood felt polished and purposeful.

Styling and production by Uta von Fintel ensured cohesion across every frame. Hair and makeup by Stef Ralbovsky kept the beauty direction refined and minimal, supporting the collection’s sharp aesthetic rather than competing with it.

Why It Worked

The Saint Jacques F/W 2015 campaign succeeded because it embraced restraint. By pairing clean designs with an industrial backdrop, the visuals reinforced the brand’s identity: modern, structured, and effortlessly chic.

The overall mood was clear. Precision, confidence, and contemporary elegance.

Credits

Client: Saint Jacques / Betty Barclay
Season: Fall Winter 2015 Campaign
Photographer: Reno Mezger
Model: Annelot de Waal (Modelwerk)
Styling & Production: Uta von Fintel (RAWblack)
Hair & Makeup: Stef Ralbovsky (Blossom Management)
Digital Operating & Postproduction: blink imaging postproduction GmbH
Category: Fashion Campaign

See the Saint Jacques F/W 2015 Campaign below: