All about the LV bag. The Fall Winter 2015-2016 campaign placed handbags front and center, celebrating craftsmanship, structure, and timeless appeal. Captured by Bruce Weber and Juergen Teller, the imagery balanced intimacy with bold editorial presence.
It was accessory as icon.
A Cast of Modern Muses
The campaign featured an impressive lineup including Freja Beha Erichsen, Rianne van Rompaey, Julia Merkelbach, Alicia Vikander, Jennifer Connelly, Liya Kebede, Fernanda Ly, and Angel Rutledge. Each brought her own distinct energy, allowing the bags to be styled across different personalities and moods.
Whether framed in minimalist compositions or richer settings, the focus never strayed from the craftsmanship and silhouette of the handbags. The diversity of the cast reinforced the universal appeal of the LV bag.
Two Lenses, One Vision
Bruce Weber’s signature warmth and naturalism contrasted beautifully with Juergen Teller’s raw, immediate aesthetic. Together, the campaign felt layered and contemporary, offering multiple interpretations of luxury.
The styling remained refined and understated, ensuring that each bag stood as the centerpiece of the frame.
Why It Worked
Louis Vuitton F/W 2015-2016 succeeded because it understood the power of simplicity. By centering the campaign around the bags and pairing them with strong, recognizable faces, the brand reinforced its status as a heritage house with modern relevance.
The overall mood was clear. Polished, iconic, and confidently understated.
Credits
Brand: Louis Vuitton
Season: Fall/Winter 2015-2016
Photographers: Bruce Weber, Juergen Teller
Models: Freja Beha Erichsen, Rianne van Rompaey, Julia Merkelbach, Alicia Vikander, Jennifer Connelly, Liya Kebede, Fernanda Ly, Angel Rutledge
Category: Advertising Campaign / Accessories Campaign
Campaign: Louis Vuitton Fall/Winter 2015-2016
Model: Freja Beha Erichsen, Rianne van Rompaey, Julia Merkelbach, Alicia Vikander, Jennifer Connelly, Liya Kebede, Fernanda Ly, Angel Rutledge
Photographer: Bruce Weber, Juergen Teller
