The Proenza Schouler Fall/Winter 2016 campaign presents a lowkey, somber atmosphere that could be a dance party, a subtle confrontation, or even a gallery stroll. Models interact in an empty space wearing this season’s Proenza Schouler feathers and furs, moving with sensuality, mystery, and occasional tension.
It is enigmatic, elegant, and emotionally charged.
Movement and Mood
The models’ gestures and expressions create a narrative that blurs the line between play and performance. Each interaction feels choreographed yet natural, conveying intimacy, curiosity, and subtle conflict.
Feathers, Furs, and Texture
The tactile richness of feathers and furs is emphasized against the minimalist setting. David Sims’ photography captures the interplay of light, shadow, and texture, enhancing the garments’ depth and movement.
Why It Works
The campaign engages viewers by combining fashion with narrative tension. It is both visually striking and emotionally resonant, making the clothing feel alive within the story.
Credits
Ad Campaign: Proenza Schouler Fall/Winter 2015-2016
Models: Anne Catherine Lacroix, Karolin Wolter, Liisa Winkler, Liya Kebede
Photographer: David Sims
Fashion Editor: Marie Chaix
Hair: Akki Shirakawa
Makeup: Lucia Pieroni
Ad Campaign: Proenza Schouler Fall Winter 2015-2016
Model: Anne Catherine Lacroix, Karolin Wolter, Liisa Winkler, Liya Kebede
Photographer: David Sims
Fashion Editor: Marie Chaix
Hair: Akki Shirakawa
Make-up: Lucia Pieroni
One Comment
Pingback: