Chanel F/W 2015 2016 Ad Campaign

Chanel’s Chic Auntie Goes Monochrome

Chanel’s F/W 2015-2016 ad campaign takes the runway’s “chic auntie” energy and distills it into sleek, black and white perfection. Karl Lagerfeld’s lens captures models Anna Ewers and Lindsey Wixson in tweed that feels both classic and mischievous. The sophistication is obvious, but there is also a playful undertone, as if the models might toss the cards they are holding and stroll off into the Parisian night.

Tweed, Texture, and Timeless Attitude

The campaign is understated yet magnetic. Chanel’s signature tweed comes alive in every frame, each pattern and texture highlighted against the clean, minimalist backgrounds. Anna and Lindsey bring individuality to the styling, poised, confident, and effortlessly elegant. There is a quiet drama in the folds of fabric and the angles of their poses that feels quintessentially Chanel.

Sam McKnight’s styling complements Lagerfeld’s photography perfectly. Hair is polished without being stiff, adding to the timeless appeal, and every detail from accessories to layering is meticulously curated. The black and white palette emphasizes structure, texture, and mood, proving that sometimes less really is more.

The Takeaway

This Chanel campaign is a masterclass in controlled elegance. It is witty, chic, and unmistakably iconic. Anna Ewers and Lindsey Wixson, under Karl Lagerfeld’s direction, show that tweed can be daring, refined, and utterly magnetic all at once.

Credits
Brand: Chanel
Season / Year: Fall Winter 2015-2016
Models: Anna Ewers, Lindsey Wixson
Photographer: Karl Lagerfeld
Fashion Editor: Sam McKnight
Category: Ad Campaign