Mathias Lauridsen Rides into Western Style
Mathias Lauridsen channels rugged elegance in a western cowboy-themed editorial for WWD. Photographed by Billy Kidd, the series pairs classic cowboy elements like horses, chickens, and rope with high-fashion styling, creating a gritty yet stylish visual narrative.
Cowboy Grit Meets Fashion Polish
The styling highlights textures, layers, and the practical aesthetic of western wear while keeping the editorial polished and contemporary. Mathias moves with natural ease, making each frame feel authentic and cinematic. The combination of rustic props and modern fashion creates tension and charm, resulting in images that are both grounded and striking.
Billy Kidd’s photography captures movement, light, and the tactile details of the environment. Every shot emphasizes the contrast between rugged landscapes and tailored clothing, giving the series energy, depth, and personality.
The Takeaway
This WWD editorial proves that western motifs can be stylish, dynamic, and surprisingly elegant. Mathias Lauridsen, Billy Kidd, and the creative team turn cowboy imagery into high-fashion storytelling that feels bold, cinematic, and memorable.
Credits
Model: Mathias Lauridsen
Photographer: Billy Kidd
Publication / Location: WWD
Category: Editorial / Fashion
See the photo shoot below:
