AMI Paris S/S 2021 Collection

Fashion photographer Michael Bailey-Gates captured AMI’s Spring/Summer 2021 campaign featuring models Lily McMenamy and more in all inclusive fashions that aren’t marketed to specific genders in mind. Wear whatever you want bish. With creative direction by Julien Gallico Studio’s.

“Water, the core of AMI’s Spring-Summer 21 campaign, mirrors the setting and story of its latest show, staged on the riverbanks of the Seine in the heart of Paris, last October. The main characters play their part in a minimalist, enigmatic and intimate atmosphere. The campaign’s shots, both in color and black-and-white, perpetuate the theme of a group performance, an ensemble cast. The set is also reminiscent of the universe of cinema, an endless source of inspiration for Alexandre Mattiussi, AMI’s founder and creative director. Among the models, familiar faces of AMI’s chosen family, faithful talents who have collaborated with the brand over the last seasons: they embody and celebrate AMI’s long-standing values of friendship and equality, of love and inclusion.” – from AMI

See the inclusive collection below:

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