“I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey said in a statement “Their collection is so pretty and dreamy, which made collaborating with Nadia on the creative so fun. I hope you love it as much as I do.”
Iconic chanteuse Lana Del Rey has been tapped as the star of Kim Kardashian’s shapewear brand Skims’ Valentine’s Day campaign. Captured by photographer Nadia Lee Cohen, Del Rey brings her signature retro allure to showcase the limited-edition holiday offerings.
On the heels of her just-announced Coachella headlining slot, the collaboration makes serendipitous sense for the cult songstress. Styled in crowd favorites like the Fits Everybody bodysuit along with new Woven Shine dresses, Del Rey re-contextualizes Skims’ everydaywear into her own dreamy aesthetic world.
The 29 expanded Valentine’s collections, spanning intimates to loungewear, lean into Del Rey’s nostalgic vibes. Models are lensed posing with vinyl records and vintage cars, complementing the romantic holiday theme.
As Skims continues rapid retail expansions, attaching in-demand talents like Del Rey is a strategic move. And for fans, seeing the elusive chanteuse starring in an intimate apparel campaign makes for an unexpected yet intriguing reveal. Releases on January 23 promise GIFs and stills fans will quickly meme and worship, pairing two cultural phenomena for viral success.
