Chanel Pre-Fall 2024 Campaign by Mikael Jansson

Lulu Tenney, Loli Bahia, and Alaato Jazyper front Chanel’s pre-fall 2024 Métiers d’Art campaign, photographed by Mikael Jansson and styled by Ib Kamara. The collection merges British style with Chanel’s French elegance, featuring vibrant tweeds and bold colors like green, lilac, yellow, pink, and red. Black and white images emphasize fabric textures, while colored shots highlight modernity. The campaign draws inspiration from the ’60s with minimalistic yet striking silhouettes, accessorized with chains, pearls, and Chanel motifs. Iconic camellia flowers are subtly incorporated into the designs, showcasing the brand’s heritage.