Rihanna has been announced as the new face of J’adore Dior, taking over from Charlize Theron, who has represented the iconic fragrance since 2004. The news marks a significant change for the luxury brand as it continues to evolve its image and appeal to a broader audience.
The campaign featuring Rihanna will debut in August 2024, showcasing her as the embodiment of the modern J’adore woman. Known for her bold style and influential presence, Rihanna’s partnership with Dior is expected to bring a fresh and contemporary twist to the brand’s longstanding elegance.
The decision to cast Rihanna reflects Dior’s commitment to diversity and innovation in the fashion and beauty industries. “Rihanna’s fearless individuality and groundbreaking style make her the perfect ambassador for J’adore Dior,” said Dior’s Creative Director, Maria Grazia Chiuri. “We are thrilled to welcome her to the Dior family.”
Charlize Theron, who has been synonymous with J’adore Dior for two decades, leaves a legacy of timeless beauty and sophistication. Her tenure saw the fragrance become a global symbol of luxury and femininity.
Rihanna’s involvement with Dior is not entirely new; she has previously collaborated with the brand for the Secret Garden IV campaign in 2015, making history as the first Black woman to be the face of a Dior campaign. Her return to Dior in this new role is highly anticipated by both fans and the fashion industry.
Rihanna’s first J’adore Dior campaign will include a series of visually stunning advertisements shot by renowned photographer Nick Knight. The campaign is set to highlight the fragrance’s floral and opulent notes, resonating with Rihanna’s own vibrant and dynamic persona.
With her addition to the Dior family, Rihanna is poised to bring a new era of glamour and sophistication to J’adore Dior, ensuring the fragrance remains as relevant and desirable as ever.
