Miley Cyrus x Gucci Flora Gorgeous Orchid

Miley Cyrus stars in the latest Gucci Flora Gorgeous Orchid Eau de Parfum campaign, blurring the lines between reality and imagination. Directed by Sabato De Sarno, the campaign tells a story of empowerment and self-love, embodying the radiant and unexpected facets of the new fragrance.

Creative Director Sabato De Sarno collaborated with Artistic Director Riccardo Zanola and the art direction duo Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone to create a visually stunning narrative. Directors Jacob Bixenman and Marcell Rév brought this vision to life on screen, blending whimsical elements with the luxurious aura of Gucci Flora.

The campaign’s soundtrack, “Flowers” by Miley Cyrus, written by Cyrus, Michael Pollack, and Gregory Aldae Hein, adds an emotional layer to the visual story. Published by Concord Music Publishing, Warner Chappell Music France, and Sony Music Publishing France, the song is courtesy of Columbia Records.

Gucci Flora Gorgeous Orchid Eau de Parfum captures the essence of modern femininity, with Miley Cyrus perfectly portraying its spirit. Her performance in the campaign is a celebration of self-expression, aligning seamlessly with Gucci Beauty’s ethos.