Chanel’s Coco Neige 2024-25 campaign brings a fresh take on ski-chic, starring Loli Bahia and photographed by Juergen Teller. Set in Gabrielle Chanel’s historic rue Cambon apartment, the shoot blends Chanel’s legacy with modern, slope-ready style.
Loli Bahia embodies après-ski glam, showcasing quilted jackets, snowsuits, and high-waisted trousers from the collection. The muted color palette of beiges, navy, and off-white, paired with bold prints, adds a refined yet playful touch to the sporty looks.
The campaign is all about the details, with iconic Chanel ski accessories and the signature double C motif making subtle nods to the brand’s heritage. In addition to the Coco Neige line, Chanel also recently unveiled its fall eyewear collection, rounding out a season of chic winter essentials.
