Jil Sander lance la haute joaillerie

Jil Sander étend sa philosophie minimaliste à la haute joaillerie, marquant une évolution significative pour la marque. The new collection debuted at the label’s Tokyo flagship in Ginza and will roll out to select global locations in 2024. Guided by the principle of “light,” the designs embody subtlety and sophistication, seamlessly extending Jil Sander’s aesthetic into a new category.

Creative directors Lucie and Luke Meier balance innovation with tradition, employing 18K gold, lab-grown diamonds, and advanced goldsmith techniques like lost wax casting derived from 3D printing. Standout pieces include the “Astral” necklace, which juxtaposes a flat snake chain with diamond-coated details, and the “Drop” ring and earrings that push craftsmanship to its technical limits. The hand-polished, asymmetrical surfaces add a delicate imperfection that feels modern yet timeless.

This foray into jewelry reflects the brand’s careful broadening under the OTB Group, aligning with its minimalist DNA while exploring new dimensions. As Jil Sander prepares for its January 2025 fragrance launch, this collection signals the brand’s continued evolution into a refined, full-fledged lifestyle label.