“do i have to hold the bag tho?”
Saint Laurent has unveiled Gwyneth Paltrow as the face of its Spring/Summer 2025 campaign, further cementing the actress and Goop founder as a symbol of effortless style. Shot by the legendary David Sims, the campaign captures Paltrow embodying the essence of Anthony Vaccarello’s vision for the iconic French fashion house.
Presented at Paris Fashion Week in September, the Spring/Summer 2025 collection is steeped in the seductive legacy of Yves Saint Laurent, evoking the femme fatale archetype through sheer fabrics, baroque-inspired patterns, and structured tailoring. Paltrow, the Academy Award-winning actress, brings this vision to life in a hero shot wearing an oversized, double-breasted suit, perfectly balancing strength and sensuality.
In other images, Paltrow dons a black belted leather jacket and debuts the season’s new must-have accessory: the Y Bag in a chic brown hue. Interestingly, she doesn’t hold the bag in the campaign—a bold, modern gesture that makes posing for a bag without ever holding it the ultimate expression of understated idgaf style.
