Dior Beauty’s beloved Dior Addict Lip Glow is making a dazzling comeback with an updated formula and a pinky new campaign featuring Jisoo, Anya Taylor-Joy, and Willow Smith. Together, these ambassadors bring fresh energy to the viral lip balm that has become a beauty staple.
In the campaign, Jisoo transports us to a dreamlike world filled with bubbles, showcasing the balm’s ultra-hydrating formula designed to smooth and plump lips. Smith emphasizes the balm’s radiant glow as she gently applies the “Addict” pearl, while Taylor-Joy highlights the expanded shade range, revealing the transformative color-adapting technology of the revamped formula.
Formulated with 97% natural ingredients, the Dior Addict Lip Glow now features a groundbreaking technology that adjusts to individual pH levels, enhancing the lips’ natural color with a personalized tint. Infused with nourishing cherry oil and shea butter, the balm locks in moisture for up to 48 hours, ensuring soft and hydrated lips. The new collection includes warm undertones and two limited-edition shades, expanding on the original lineup for even more versatility.
“After years of research and experimenting, we are proud to say we cracked the code. We are now able to offer warm, as well as cold shades, that enhance the natural pH of your lips. This range of shades is timeless, caring, and yummy,” said Peter Philips, Creative and Image Director for Dior Makeup, in a statement.
