Kendall Jenner x Adanola para una deportiva, Campaña nostálgica

Kendall Jenner has joined forces with Adanola, the UK-based activewear brand making waves for its functional yet refined designs. Known for her effortlessly athletic off-duty style, Jenner feels like a natural fit for Adanola’s latest campaign. The collaboration brings fresh energy to the brand, which continues to redefine athleisure with versatile pieces that seamlessly move between workouts and everyday life.

A Vintage-Inspired Campaign

Shot by acclaimed photographer Sean Thomas and styled by Carlos Nazario, the campaign draws inspiration from late ’80s and early ’90s aesthetics. Jenner is seen wearing headbands, baseball caps, and streamlined activewear that channels a sense of sporty nostalgia. The collection’s rich palette—featuring deep reds, muted blues, and neutrals—complements its minimalist silhouettes. Echoes of Princess Diana’s iconic gym looks come to mind, giving the visuals a timeless edge.

“I had an amazing time working on this campaign,” Jenner shared in a statement. “The team was so talented, and the collection itself is not only incredibly comfortable but also beautifully designed. It’s the kind of clothing I want to live in.”

Adanola’s Vision of Modern Athleisure

Adanola’s co-founder, Hyrum Cook, expressed his excitement about the collaboration: “Kendall embodies everything we see in the modern Adanola woman. She’s adaptable, effortlessly stylish, and always on the move. With her, we wanted to showcase how our designs blend form and function, offering both comfort and style.”

This campaign follows a major milestone for Adanola, which recently opened a flagship store in the UK, signaling its growing influence in the activewear market.

Where to Find the Collection

Adanola’s latest drop, including pieces featured in the Kendall Jenner campaign, launched on January 8 and is now available on the brand’s official website, adanola.com. With its focus on versatile designs that prioritize both style and practicality, the collection promises to appeal to those seeking elevated everyday wear.

Whether you’re running errands or heading to a workout, Adanola’s thoughtful approach to athleisure makes it a standout choice—and Kendall Jenner’s seal of approval only reinforces that.