Julia Garner steps into Gucci’s storied history of silk with a campaign that is as much about heritage as it is about reinvention. Titled The Art of Silk, the campaign, shot by the legendary Steven Meisel, casts the Emmy-winning actor in a world of movement, texture, and timeless luxury.
Against a noir-lit backdrop, Garner’s platinum hair and ice-blue gaze sharpen the focus on Gucci’s signature silk scarves. Draped in rich florals, interlocking logo patterns, and gilded chain motifs, the fabric takes center stage—wrapped, tied, and layered in ways that speak to both past and future.
A Legacy in Silk
This campaign is part of Gucci’s 90×90 project, a celebration of 104 years of silk craftsmanship. The collection highlights the brand’s deep-rooted relationship with the material, presenting designs that bridge vintage elegance and contemporary wearability. “Silk has always been a part of Gucci’s DNA,” the house shared in a statement. “This collection revisits archival patterns while embracing new ways to style them.”
The Styling of Julia Garner
In each frame, the scarves shift in function and attitude. Paired with a minimalist white tank or thrown over a structured cardigan, they redefine versatility. Some showcase Gucci’s iconic monogram, while others bloom with intricate botanical prints. It’s a styling choice that nods to both nostalgia and modernity, mirroring Garner’s own chameleon-like presence in film and fashion.
Best known for her award-winning performances, including a recent role in Fantastic Four: First Steps, Garner brings a cool, effortless confidence to the campaign. Her collaboration with Gucci feels seamless—an intersection of classic Hollywood poise and contemporary edge.
Where to See the Collection
The Art of Silk scarves are now available at Gucci.com and select boutiques worldwide. With this campaign, Gucci doesn’t just honor its heritage; it redefines how silk lives in the present, proving that some legacies are meant to be worn.
