Versace invites us into a world where Mediterranean charm meets divine glamour with its La Vacanza 2025 campaign. Photographed by Zoë Ghertner, the dreamy visuals channel Greek mythology and baroque references through a modern lens. Models Abby Champion and Parker Van Noord front the campaign, embodying the bold, sun-drenched spirit of the season.
Myth Meets Modernity
The campaign balances high fashion with a sense of relaxed elegance. Think sparkling sequins, flowing silhouettes, and sculptural accessories set against serene, sunlit backdrops. Abby Champion wears standout pieces like a radiant gold top, shimmering jeans, and a sequin mini dress that catches the light with every step. Swimwear also plays a major role, styled with statement jewelry that recalls mythic goddesses lounging on coastal cliffs.
Parker Van Noord brings his own quiet strength to the collection’s more structured pieces, helping ground the ethereal tone with a masculine energy that complements Champion’s goddess-like presence.
A New Icon: The Tag Shoulder Bag
Among the accessories, the Tag shoulder bag emerges as the season’s standout. Its streamlined silhouette and gleaming finish add a touch of luxury to every look. Like the rest of the collection, it’s an evolution of the house’s heritage—recognizably Versace, yet undeniably fresh.
Versace continues to excel at transforming its codes—ornate detailing, powerful silhouettes, and unapologetic glamour—into something that feels effortless and contemporary. La Vacanza 2025 is a reminder that fashion can be both rooted in history and endlessly forward-looking.
Explore the full campaign and shop the collection at versace.com.
