French designer Ludovic de Saint Sernin turns up the temperature with the latest LDSS Swim campaign, captured on location in Fire Island Pines, a place long cherished by the queer community for its freedom, beauty, and spirit of connection. Shot by frequent collaborator Stuart Winecoff, the campaign is more than a lookbook. It’s a story told in sunlight, skin, and soft glances between men who feel both comfortable and confident in their bodies.
The series stars models Monte Vista (@montevseven), Gray Eberley (@grayeberley), and Josh McGregor (@joshmcgregor_), each bringing their own quiet magnetism to the lens. Some shots are playful and casual,friends lounging in the sand or walking barefoot through the pines, while others carry a more sensual charge. A hand on a thigh, a look held a second too long. There’s a kind of cruising here that feels familiar and unforced, a shared language of desire spoken with ease.
LDSS swimwear continues to evolve, and this season features three essential styles:
- Signature Swim Brief – clean lines and a sharp fit that contours the body
- Signature Swim Thong – daring, minimal, and made to stand out
- Eyelet Diamond Swim Short – airy, soft, and sport-inspired
The pieces are constructed with refined new fabrics and a perfected fit, staying true to the brand’s core values of sensuality, freedom, and body expression. Ludovic’s designs celebrate queer beauty in all its forms, inviting wearers to show skin without losing sophistication.
Meet the Photographer
Stuart Winecoff is a New York–based photographer known for his glowing, human portraits. With work featured in i-D, Helmut Lang, and Dazed, his style often blends intimacy with cinematic polish. In this campaign, Winecoff captures the warmth and honesty of Fire Island’s summer days with softness and a quiet sense of longing.
The full LDSS swimwear collection is available now at www.ludovicdesaintsernin.com.
Photographer @stuart_winecoff
Image Director @iignaciomunoz
Art Direction @ljbtnstudio@lolitajacobs@jbtalbourdet
Models @montevseven / @grayeberley / @joshmcgregor_
Casting @morgansenesi@kathryn_costigan
Grooming @marcoamazonico
Digitech @noahesperas
1st Assist @austinwithersaustinwithers
2nd Assist @vikgrossling
EP @malenagrandionofal@lamallegroup
Co Producers @marcchristensen.co & @nickammaturo@vstrscenter
Photo Agent @emi_stewart@objectanimal
O&A Producer @reeselayton
Production Assistant @em_renaudin
Runner @moopetey
