Tommy Hilfiger is leaning hard into speed this fall with a campaign that feels like the brand’s own fast lane. Titled The Hilfiger Racing Club, the fall-winter 2025 story is fronted by none other than supermodel Claudia Schiffer and actor Nicholas Hoult, star of Superman. Shot by Glen Luchford, the imagery crackles with trackside drama, but it is polished enough to feel like a campus icon recharged.
The campaign is not a one-woman or one-man show. Joining Schiffer and Hoult is a cast of fresh, magnetic faces: Ida Heiner, Selena Forrest, and Song Ah Woo. Together, they capture the dynamism Hilfiger has been chasing since the brand’s earliest varsity-infused days.
Wardrobe notes come alive with contrasts. Varsity jackets are oversized with bold crests, paired with wide-leg denim that nods to casual Americana. Tailored blazers, trench coats in checkered prints, and rugby-inspired trousers layer under chunky knits that are more nonchalant than nostalgic. Glen Luchford’s lens makes the clothes feel as if they are in motion, even when the models are still.
Claudia Schiffer delivers timeless glamour in striped sweaters, collegiate knits, and denim that fits like a memory you never want to lose. Nicholas Hoult injects edge with racing-ready outerwear, grounded but sleek. Meanwhile, Heiner, Forrest, and Woo radiate a cool, global energy, each representing Hilfiger’s ability to cross borders without losing its Americana soul.
Accessories do their own heavy lifting. The American Icon bag makes its appearance, joined by polished boots and subtle nods to New York heritage that anchor the collection in Hilfiger’s DNA. The balance is clear: preppy gets an adrenaline shot but never forgets its roots.
This is not nostalgia dressing. It is Tommy Hilfiger revisited for a generation that wants prep school chic to move at racing speed. And in Claudia Schiffer’s hands, that ride is both classic and impossibly cool.
Hilfiger Trivia: Fast Cars, Faster Fashion
- In the late 1990s, Tommy Hilfiger sponsored Formula One legend Michael Schumacher’s team, blending prep with pit-stop culture long before fashion fully embraced motorsport.
- Claudia Schiffer has a long history with the brand, having walked Hilfiger’s runways in the 90s when “Tommy Girl” first became shorthand for effortless Americana.
- Nicholas Hoult is no stranger to fashion either. Before his Hollywood breakout, he modeled for several British menswear campaigns, making this Hilfiger appearance feel like a stylish return to form.
- Hilfiger’s varsity jackets are more than branding. In the 80s, Tommy sourced inspiration directly from East Coast campuses, borrowing real collegiate insignias before refining them into the bold crests that now define the brand’s iconography.
