Ferragamo isn’t just showing clothes this season, it’s rolling film babes. For fall/winter 2025, the Italian house serves cinematic glamour in a campaign that feels lifted from a lost reel of the Golden Age. Shot by Craig McDean and styled by Lotta Volkova, the imagery unfolds like a director’s cut, intimate and charged.
The cast is as refined as the wardrobe: Mariacarla Boscono, Awar Odhiang, Apolline Rocco Fohrer, and Tim Schuhmacher. Together, they embody Ferragamo’s dual promise of elegance and edge under creative director Maximilian Davis.
Scenes are drenched in atmosphere, lingering glances, stolen moments, and light that kisses fabric just so. The Vara heel, Ferragamo’s forever icon, returns but not without drama, gleaming in bold laminated finishes. The Tramezza shoe, a hallmark of Italian craftsmanship, grounds the men’s looks with sculptural precision.
Handbags anchor the narrative with equal weight. The Hug and Soft bags appear in playful palm prints and plush fur, pushing heritage into dreamier territory. Clothes swing from romance to restraint: silk scarf dresses that whisper against the skin, razor-sharp tailoring that slices through the mood.
One standout: a red fringe dress that seems to breathe on its own, alive with motion. Oversized fur coats amplify the drama, while details like hand-assembled flower pumps and trailing poppies carry runway emotion directly into real life.
Under Davis’s eye, Ferragamo reimagines glamour not as nostalgia, but as a modern love story a house steeped in history that still makes your pulse race.
Ferragamo Trivia: Icons in Motion
- The Vara heel was created in 1979 by Fiamma Ferragamo, daughter of founder Salvatore Ferragamo, and remains one of the brand’s longest-standing icons.
- Mariacarla Boscono is no stranger to cinematic fashion, she has fronted campaigns for nearly every major house, but her long history with Italian brands gives this Ferragamo role extra resonance.
- The Tramezza shoe takes over six hours and 320 manual steps to produce, making it one of the most artisanal men’s shoes in the world.
- Creative director Maximilian Davis joined Ferragamo in 2022 at just 26 years old, marking one of the youngest appointments in luxury fashion history.
