Some models wear clothes. Naomi Campbell transforms them. For Pucci’s fall 2025 Passepartout campaign, photographed by Oliver Hadlee Pearch, the supermodel takes Camille Miceli’s designs and elevates them into something beyond fashion. Each image hums with a rare combination of authority, sensuality, and timeless glamour, the kind that only Naomi can deliver.
The name of the collection, Passepartout, translates to “universal key,” and it feels less like a metaphor and more like a manifesto. These are pieces designed to adapt, unlock, and expand the way we think about a wardrobe. On Naomi, the translation is clear: confidence is the only constant, everything else is transformation.
The visuals prove this point. A shimmering gold lamé gown makes Naomi appear less like a model and more like a living monument to Pucci’s fearless glamour. In another look, a labyrinth-print sweater styled with sharp boots and a slitted skirt offers a different kind of allure, one that is cool, urban, and uncompromising. The range is striking: flowing silhouettes, graphic patterns, and bold textures all stitched together by Miceli’s eye for modernity.
Stylist Jacob K adds a precise edge, ensuring every detail reads as intentional and rich. The result is a campaign that feels alive, buzzing with energy, yet rooted in Pucci’s DNA of unapologetic pattern play and fluid elegance.
For Naomi, this moment is another reminder of her unmatched staying power. She has walked countless runways, fronted endless campaigns, and still, when she steps in front of the camera, she feels brand new. Pucci’s fall 2025 campaign is not just an ad, it is a declaration. Naomi Campbell is still the universal key.
