Ludovic de Saint Sernin and Zara have unveiled a collaboration that turns modern sensuality into something cinematic. The collection merges Ludovic’s fluid, body-conscious design language with Zara’s global accessibility, creating pieces that feel daring yet wearable.
Photographed by Gordon von Steiner, the campaign stars Alex Consani, Amelia Gray, and Ludovic de Saint Sernin himself. Set against the pulse of New York City, each image glows with intensity. Red lacquered rooms, glass towers, and blurred reflections form a backdrop that feels as much about emotion as it is about fashion.
The collection itself plays with contrast and texture. Metal mesh halternecks shimmer under artificial light. Tailored leather trenches catch the rain. Plush faux fur and cashmere soften the sharper lines, giving each outfit a duality between power and ease.
Alex Consani brings her signature magnetism, a mix of humor and confidence that steals every frame. Amelia Gray delivers quiet precision, transforming minimal silhouettes into moments of quiet luxury. Together they embody the new glamour that feels unforced and alive.
Von Steiner captures them with a sense of movement, as if the night is still unfolding beyond the photograph. Every glance, every reflection, feels deliberate. It is fashion as storytelling, where texture and presence take center stage.
The collection will be available worldwide beginning November 17, featuring womenswear, menswear, and beauty with prices ranging from $25.90 to $1,399. Ludovic de Saint Sernin and Zara have created something that feels cinematic, intimate, and ready for the world.
