Winter gets a fresh update as Gigi Hadid steps in front of the camera for Guest in Residence’s Winter 2025 collection. The model and founder brings her signature ease to a lineup that celebrates warmth, color, and effortless layering.
Photographed by Andrew Jacobs, the campaign unfolds across cozy, snow filled landscapes and rustic interiors. Wooden cabins, soft natural light, and thick blankets of snow set the tone, creating an intimate atmosphere that feels like a quiet winter escape.
The collection leans into rich yet wearable color. Cream, butter yellow, classic red, soft blue, charcoal, and deep black run throughout the lineup. These tones stand out against the wintry backdrop while remaining timeless and easy to mix.
Gigi models chunky cashmere sweaters, relaxed cardigans, slouchy beanies, and oversized scarves designed for everyday wear. The silhouettes feel lived in and comfortable, with layering at the heart of the styling. Nothing feels bulky or restrictive. A standout moment comes with the brand’s latest Moon Boot collaboration, adding a functional and fashion forward touch to the winter offering.
Stylist Malin Joseph Gilchrist keeps the looks grounded and natural, focusing on ease rather than excess. The result feels authentic to Gigi’s personal style. The campaign arrives during a strong fashion moment for Hadid, who recently appeared in Miu Miu’s holiday campaign, showing her ability to move seamlessly between playful luxury and cozy cool.
Guest in Residence’s Winter 2025 collection captures the joy of dressing for cold weather, where comfort, color, and personality come together without trying too hard.
