Bella Hadid returns as the face of Miss Sixty in the Spring-Summer 2026 campaign, delivering chaos, drama, and style all at once. Shot by Gabriel Moses and styled by Frederic Saint Parck, the campaign reimagines Marie Antoinette as a modern rebel romance deconstructed, low-rise, and unapologetically undone. It’s decadent, irreverent, and fully captivating.
Rococo Drama
Bella’s hair is piled high in messy curls, channeling full Rococo grandeur with a punk twist. The styling merges the ornate elegance of 18th-century courts with contemporary edge, creating a visual tension that feels deliberate and cinematic. She’s part princess, part rule-breaking rock star, effortlessly commanding the frame.
Decadent, Distressed Setting
The campaign’s backdrop mirrors the mood of the styling opulent yet cracked. Worn wood walls, ruined palace-like rooms, and stacked, abandoned mattresses evoke a sense of romantic decay. The setting feels like a fairytale interrupted, a playground for rebellion and fashion fantasy, which perfectly complements the campaign’s playful, chaotic energy.
Denim with Attitude
Miss Sixty denim is pushed to dramatic extremes. Body-hugging shapes, corset-style tops, and structured bottoms fuse toughness with femininity. A pale pink cropped jacket adds a delicate contrast, softening the mood while standing out against darker textures. Leather, lacing, and unfinished edges give each look that rebellious “I don’t follow rules” energy.
Signature Bella Hadid Energy
Bella has fronted multiple Miss Sixty campaigns before, but this one feels different. Her presence embodies confidence, edge, and effortless cool. Every pose, every frame, reinforces the campaign’s central idea: modern Rococo, chaotic yet chic, with style that refuses to be constrained by tradition.
Miss Sixty’s Spring-Summer 2026 campaign is bold, theatrical, and unapologetically playful. It fuses history with modern rebellion, all filtered through Bella Hadid’s magnetic presence.
Credits
Season: Spring/Summer 2026
Model: Bella Hadid
Photographer: Gabriel Moses
Stylist: Frederic Saint Parck
Brand: Miss Sixty
