Fashion photographer Michael Bailey-Gates captured AMI’s Spring/Summer 2021 campaign featuring models Lily McMenamy and more in all inclusive fashions that aren’t marketed to specific genders in mind. Wear whatever you want bish. With creative direction by Julien Gallico Studio’s. “Water, the core of AMI’s Spring-Summer 21 campaign, mirrors the setting and story of its latest show, staged on the riverbanks of the Seine in the heart of Paris, last October. The main characters play their part in a minimalist, enigmatic and intimate atmosphere. The campaign’s shots, both in color and black-and-white, perpetuate the theme of a group performance, an ensemble cast. The set is also reminiscent of the universe of…
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