Apple Martin is having her main-character debut. For Self-Portrait’s fall 2025 campaign, the 20-year-old steps out of her mother’s Hollywood shadow and into her own cinematic orbit. Shot by Ryan McGinley and styled by Mel Ottenberg, the campaign unfolds somewhere between fantasy and folklore an orchard, a forest, and a feeling of quiet rebellion. McGinley’s lens has always found beauty in the in-between, and here it meets Apple’s soft defiance head-on. One frame catches her standing barefoot in a white gown, a golden snake curled around her shoulders like both accessory and omen. It’s pure symbolism: innocence meeting power, the kind of image that lingers long after the scroll. Another…
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