Logos are usually all about control. Clean lines, perfect spacing, endless brand guidelines. Designer Sara Marshall throws all of that out the window and it works beautifully. In her series of famous brands reimagined in handwritten calligraphy, she takes names we see every single day and softens them into something personal, imperfect, and oddly charming. Suddenly Burger King, Flickr, Subway, Evian, and YouTube feel less corporate and more human.
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