Fast fashion company H&M has made a lot of buzz with their unique collaborations with luxury designers, from Balmain, Kenzo, Mason Margiela, Versace and more. This year they have announced the new collaboration with ERDEM, releasing a fashion teaser trailer directed by award-winning director Baz Lurhman. A release date of November second has been placed on the collection. Erdem veröffentlichte eine Erklärung, in der es heißt: „Ich bin so glücklich, mit H . zusammenzuarbeiten&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Lurhmann, one of the most important storytellers of our time.”
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