• CULTURE,  FASHION

    H&M Announced their Latest Designer Collaboration (Video)

    Fast fashion company H&M has made a lot of buzz with their unique collaborations with luxury designers, from Balmain, Kenzo, Mason Margiela, Versace and more. This year they have announced the new collaboration with ERDEM, releasing a fashion teaser trailer directed by award-winning director Baz Lurhman. A release date of November second has been placed on the collection. Erdem released a statement saying “I am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Lurhmann, one of the most important storytellers of our time.”

  • FASHION

    Winona Ryder by Drew Jarrett

    A somber chic editorial featuring actress Winona Ryder posing in pieces from Prada, Erdem, Alexander McQueen, Elie Saab and more. Captured by fashion photographer Drew Jarrett with styling by Simon Robins. See the series featured in the July 2016 issue of The Edit below:

  • Erdem Ready to Wear F/W 2015 LFW
    FASHION,  Runway

    Erdem Ready to Wear F/W 2015 LFW

    Erdem’s Fall Winter 2015 collection was a masterful balance of romance and experimentation. At its core, the collection celebrated floral designs, but the magic came from the unexpected ways fabrics were combined. Erdem played with texture, contrast, and construction, proving that florals can feel both timeless and boundary-pushing when paired with imaginative materials and cuts.

  • Erdem S/S 2015 LFW
    FASHION,  Runway

    Erdem S/S 2015 LFW

    Erdem Spring Summer 2015 felt like stepping into a carefully cultivated world where nature and couture exist in perfect harmony. From the very first look, the collection invited you inside a lush greenhouse fantasy, one built on precision, romance, and obsessive attention to detail. Nothing felt accidental. Every reference landed with intention.