Musician Liam Payne and model Stella Maxwell team up for the latest HUGO Spring Summer 2020 Eyewear Collection embracing the summer heat and activities. “This season’s must-have eyewear has landed. For Spring/Summer 2020, we present a collection that captures Berlin’s signature street style. As worn by Liam Payne and model Stella Maxwell, explore everything from aviator-style optical glasses to cool, futuristic frames in colourful acetate.“
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Hugo Spring/Summer 2015 Campaign
Set against a surreal purple skied desert, the Hugo Spring/Summer 2015 campaign places models Adrien Sahores, Binx Walton, and Lexi Boling in a stark, almost stranded landscape. The setting feels otherworldly and slightly cinematic, giving the campaign a sense of isolation mixed with cool confidence.
