M.I.A. and H&M si allea per un progetto della Settimana mondiale del riciclo che incoraggia gli acquirenti a portare i loro indumenti indesiderati a fini di riciclaggio. The song “Rewear It” was specifically for the campaign. Although H&M has been severely criticized for their fast fashion practices (cheap clothes that gets thrown out quickly working against recycling) and outsourced factory use. But this is a step in the right direction M.I.A. tells Vogue “Any of those things is progressive, and I think you have to give it a chance.”