M.I.A. – REWEAR IT (Music Video)

M.I.A. and H&M team up for a World Recycle Week project which encourages shoppers to bring in their unwanted to clothing for recycling purposes. The song “Rewear It” was specifically for the campaign. Although H&M has been severely criticized for their fast fashion practices (cheap clothes that gets thrown out quickly working against recycling) and outsourced factory use. But this is a step in the right direction M.I.A. tells Vogue “Any of those things is progressive, and I think you have to give it a chance.”