Jimmy Choo’s Spring Summer 2026 campaign understands that femininity is never one note. Titled Les Fleurs, the new story plays in the space between softness and structure, fantasy and control. It is romantic, yes, but it is also alert. A daydream that keeps its eyes open. Shot by Quentin de Briey and styled by Jane How, the campaign stars Kiki Willems, who moves through the imagery with an ease that feels both serene and sharp. This is Jimmy Choo leaning fully into its Future Feminine ethos, where beauty is layered, contradictory, and confident enough to hold opposing moods at once.