They yearly revaluation of the color companies choice has been set at a comfortable blue (aka. Pantone 19-4052).
Pantone states the blue has “a reassuring presence instilling calm, confidence and connection […] Associated with the return of another day, this universal favorite is comfortably embraced.”
“A boundless blue evocative of the vast and infinite evening sky, Pantone 19-4052 Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication,” added Leatrice Eiseman, executive director of Pantone Color Institute. “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”
