Sportmax unveils its Fall/Winter 2015-2016 print campaign with model Alisa Ahmann front and center in a collection that can only be described as wholesome scarecrow chic. The mood is rustic yet refined, balancing countryside references with sharp, modern tailoring.
Rustic Spirit, Modern Structure
Layered textures, earthy tones, and relaxed silhouettes define the aesthetic. The collection nods to pastoral influences while remaining undeniably polished. Alisa Ahmann brings a cool restraint to the looks, grounding the romantic elements with her calm, confident presence.
Photographed by David Sims, the campaign feels crisp and intentional. His lens captures the structure of the garments alongside their softer movement, creating a visual contrast that elevates the theme. Fashion editor Marie Chaix shapes the styling with precision, while hair by Paul Hanlon keeps the overall look natural and effortless.
The Takeaway
Sportmax F/W 2015-2016 proves that rural inspiration can feel sophisticated and contemporary. With thoughtful styling and sharp photography, the campaign transforms rustic charm into modern elegance.
Credits
Brand: Sportmax
Season / Year: Fall/Winter 2015-2016
Model: Alisa Ahmann
Photographer: David Sims
Fashion Editor: Marie Chaix
Hair: Paul Hanlon
Category: Ad Campaign
See the Sportmax Campaign below:
Ad Campaign: Sportmax Fall Winter 2015-2016
Model: Alisa Ahmann
Photographer: David Sims
Fashion Editor: Marie Chaix
Hair: Paul Hanlon
