• Sportmax Ready To Wear SS 2016 MFW
    FASHION,  Runway

    Sportmax Ready To Wear S/S 2016 MFW

    Sportmax’s Spring/Summer 2016 collection at Milan Fashion Week delivers a bold, clunky take on mod style. Heavy fabrics meet innovative netting applications, creating pieces that feel structured yet unexpectedly playful. The collection balances a sense of weight with movement, offering a modern interpretation of retro-inspired tailoring.

  • Sportmax F/W 2015-2016 Campaign
    FASHION

    Sportmax F/W 2015-2016 Campaign

    Sportmax unveils its Fall/Winter 2015-2016 print campaign with model Alisa Ahmann front and center in a collection that can only be described as wholesome scarecrow chic. The mood is rustic yet refined, balancing countryside references with sharp, modern tailoring.

  • Sportmax Ready to Wear F/W 2015 MFW
    FASHION,  Runway

    Sportmax Ready to Wear F/W 2015 MFW

    Sportmax Fall Winter 2015 was a lesson in understated elegance and relaxed sophistication. The collection struck a careful balance between wearable day-to-day pieces and refined, evening-ready silhouettes. Creams, camels, and neutral tones set the stage for a polished, minimalist aesthetic, while leather accents and body-conscious gowns added subtle drama and texture.