Adidas Originals, rooted in sport but embraced by skate, music, and fashion cultures, unveils its latest campaign celebrating the iconic Trefoil’s journey. The SL 72 campaign honors “1000 Originals” who have shaped and influenced their respective fields.
The campaign draws inspiration from the tradition in sports where winners receive flowers alongside medals, symbolizing appreciation and recognition. Featured Originals include renowned figures such as Bella Hadid, A$AP Nast, Melissa Bon, Jules Koundé, and Sabrina Lan. Each of these personalities exemplifies the essence of the adidas Originals brand, blending style, culture, and athleticism.
Directed by Thomas Lachambre and captured through the lens of photographer Kenny Germé, the campaign takes place in the vibrant city of Paris, France. This setting, synonymous with fashion, sport, and culture, provides the perfect backdrop to highlight the diverse influences and contributions of the Originals.
To explore more about the SL 72 campaign and the legacy of adidas Originals, visit adidas Originals.
“We gave the world an Original. You gave us a thousand back.”
