Paris Jackson has steadily carved out her own space in fashion, and Zadig & Voltaire’s Fall/Winter 2025 campaign makes clear why she feels like such a natural fit for the brand. Shot by Max Hoell and styled by Victoire Simonney, the series positions Jackson as both muse and mirror for Zadig & Voltaire’s rebellious, rock-inflected DNA.
The imagery captures Jackson in a set of shifting moods. One moment she appears cloaked in a shaggy faux fur coat, eyes hidden behind dark sunglasses, an image of aloof nonchalance. The next, she is stripped back in a stark white jacket worn bare-chested, chains layered against skin, a study in vulnerability that still pulses with strength. These shifts between undone and armored feel central to her identity, and they align perfectly with a label built on tension between grit and elegance.
The styling speaks to the brand’s core vocabulary: lived-in denim, oversized jackets, slouchy tailoring, and textures that refuse polish in favor of personality. Zadig & Voltaire has always leaned into rock-glam, and Jackson brings an authenticity to the aesthetic, carrying it with the credibility of someone who has long blended music, fashion, and self-expression.
Bags emerge as anchors in the campaign. JACK, with its sharp structure and slick finish, communicates precision and control. JIM, softer and more relaxed, embodies ease and quiet cool. Together they illustrate the dual spirit of Zadig & Voltaire: defiant yet approachable, designed for the street but steeped in a sense of luxury.
Jackson’s presence elevates these contrasts. As a figure whose own image oscillates between toughness and openness, she personifies the brand’s idea of rebellion as more than attitude, it is a way of moving through the world with complexity. In a season where fashion often revisits nostalgia, this campaign feels less like a throwback and more like a lived-in portrait of a woman and a brand perfectly in sync.
